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 BACKGROUND Giordano is a leading International retailer of men's, women's and children's apparel and accessories. From their beginnings as a manufacturer of casual clothing in the 1970s, Giordano has developed into one of the world’s most renowned, apparel retail brand. By focusing relentlessly on their five corporate business values of quality, knowledge, innovation, service and simplicity (Q.K.I.S.S), they have grown from their single Hong Kong store in 1981 to the present network of over 2000 stores and counters in over 30 countries in the Asia-Pacific and Middle East regions. The company's brands - "Giordano" and "Giordano Junior" - are today synonymous with superior quality, value and service. They also have an apparel manufacturing division that takes care of some of their own retail requirements as well as supplying merchandise to other world renown brands. Giordano’s vision is to be the biggest and best world brand in apparel retailing. Giordano is a dynamic retailer of casual apparel catering to a market that is young and has a thirst for refreshing and affordable clothes. In an industry which is plagued by constantly changing trends that create rising production costs, Giordano has developed a more pliant approach to fashion retailing. The brand’s easy-going mix of relaxed and smart casuals has proved popular for all age groups and nationalities, demonstrating the global appeal of the brand. HISTORY Giordano was founded in Hong Kong in 1981 and, almost a quarter of a century later, serves more than 1.6 billion customers annually throughout Asia, the Arab world, Australia and Europe. GIORDANO FASHIONS (India) PRIVATE LIMITED is the exclusive distributor of Giordano products in India. Giordano Fashions (India) Private Limited has opened its first store in India on the 7th of May 2006 at Chennai Citi Centre. It plans to open more stores in Bangalore, Hyderabad, Mumbai and other major Indian cities offering timeless, relevant and easy to wear merchandise to its customers at convenient locations. The stores in India will all have the latest collection and merchandise offered by Giordano International. ACHIEVEMENTS Giordano has received numerous accolades over the years, including service excellence awards from local and international bodies worldwide. It has also been recognised on an international level for its corporate governance and Giordano’s global success story has also featured as a Harvard Business School case study. SOCIAL RESPONSIBILITY Giordano is committed to being a successful and responsible corporate citizen. This means it is committed, not only to delivering quality products and service to their customers, strong and sustained financial performance to their shareholders, but it is also committed to creating a positive impact in the communities where it conducts business. It aims to achieve this by supporting charitable organizations and causes; by ensuring that the workers producing their products are treated with fairness and respect; and at all times achieving its goals through environmentally friendly means. Giordano’s Social Responsibility Statement is a simple and concise statement of its values, intentions and expectations. The statement serves as the foundation for it to monitor and improve on its performance, keeping in mind changes in local laws and regulations, trade practices and their risk assessment.
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